RULA Designs, Manila, Philippines
From the Global Women's Network
| RULA Designs, Manila, Philippines | |
|---|---|
| Street address: | No. 2210 Don Chino Roces Avenue |
| City: | Makati City |
| State or Province: | Metro Manila |
| Country: | Philippines |
| Location: |
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| Location coordinates: | 14° 38' 40" N, 121° 2' 1" ELatitude: 14.6443697 Longitude: 121.03351 |
| Contact number: | 632) 7570083 |
| Contact email: | info@ruladesigns.com |
| Website: | http://www.ruladesigns.com/ |
| Target: | Women |
| Organization type: | Local NGO (operating at the community level) |
| Other organization type: | community-based enterprise |
| Sectors: | Empowerment, Entrepreneurship, Environment |
| Year founded/registered: | 2011 |
| Number of staff: | 5 |
Contents |
Summary
RULA Designs is a community-based enterprise that teaches informal settlers to recycle old magazines into functional products (e.g. bags).
About
RULA Designs aims to provide consumers functional products recylced from old magazines and to empower the people who make them.
Leah Sison, a seasoned corporate trainer, conceptualized Radically Unique Lifestyle Accessories (RULA) from the challenge to turn a box of trash into cash. Inspired by a bag that was made out of candy wrappers, she knew it was the same process that was used to make the good old reliable "bayong" (native bag). Using a stack of old magazines that were meant to be just thrown together with the rest of the household garbage, Leah went on to study the process of weaving which consisted of the basic steps of cutting, folding, and interlocking. It was a long and tedious process that included a lot research, trials, and an out of the box mindset to figure out how to make a bag. Knowing it was futile to stick to her own ideas, Leah challenged her household to help her figure out how to put it all together. That was the beginning of empowerment; training the minds of those around her to make it happen and to achieve results. The empowerment turned into great ideas simply because of an out of the box or an “out of a bag” mindset. RULA has taught women to think beyond the parameters to be ethically productive and environmentally conscious. RULA bags have not only brought income to women who stay at home but have also brought a positive mindset to make things happen through the challenging and tedious process of making a bag. This is a positive mindset that can be applied even beyond bag making. With a simple business structure of doing it right, RULA aims to involve more communities to uphold their social responsibility to save the earth and to empower the women who make the bags.
Activities
Community-based trainings.
Needs
Resource
RULA is in need of donations of old magazines.
